Midterm 1 - Question 3 | Organic Chemistry 2

Organic Chemistry 2 - Midterm 1

When 3,4-dimethyl-2,4-hexadiene reacts with one equivalent of HBr, 2 products are formed.

1) Draw the 1,2-addition product and the mechanism for its formation.
2) Draw the 1,4-addition product and the mechanism for its formation.
3) Which of these products is the kinetic and which is the thermodynamic?
How to promote the formation of the thermodynamic product?